ASTC Webinar - Patently Persuasive: Reaching Today’s IP Jurors

How savvy are you about decision making in intellectual property litigation? This webinar will test your grasp through quiz questions and answers accompanied by trial strategies that arise from the study of thousands of mock jurors and a few hundred arbitrators and federal judges across the country, incorporating up-to-date measures of relevant perceptions and how they impact your advocacy and arguments in patent litigation in particular. Many of the strategies spring from two Persuasion Strategies consultants’ book, Patently Persuasive, recently published by the ABA. 

Topics include: 

• Identifying the “juror flip” in juror profiles unique to patent litigation 
• Persuading judges in effective briefs and Markman hearings 
• Comparing judges’ and jurors’ perceptions of Non-Practicing Entities (NPEs) in patent litigation 
• Defining key voir dire questions for both sides in patent cases 
• Revealing a jury-tested opening statement structure that is most persuasive 
  

Dr. Karen Lisko is a litigation consultant with Perkins Coie. Dr. Lisko has more than 25 years of experience in hundreds of civil cases across the country. She utilizes her training to strategize with clients on persuasive themes and arguments in arbitrations, bench and jury trials. She holds a doctorate in legal communication, a specialized degree held by only a few consultants in the nation, and is Past President of the American Society of Trial Consultants. She recently published a book entitled Proven Jury Arguments & Evidence and is currently writing a book for the American Bar Association, entitled Patently Persuasive. Dr. Lisko is a nationally recognized speaker on topics related to jury persuasion and effective communication in and out of the courtroom. 

Dr. Kevin Boully is a litigation consultant with Persuasion Strategies. Dr. Boully has been active in litigation consulting since 2001. His doctorate in legal communication focuses on persuasion, small group influence, and jury decision making. He has conducted and analyzed research and advised on a full range of plaintiff and defense cases. He has been Associate Editor and advisor to the American Society of Trial Consultants’ jury research and courtroom communication publication, The Jury Expert. Dr. Boully is also currently co-authoring a book for the American Bar Association Section of Intellectual Property, Patently Persuasive.