Garbage In, Garbage Out- Recruiting Tips to Ensure High Quality Research

Available On Demand Webinars

Garbage In, Garbage Out – Recruiting Tips to Ensure High Quality Research
Presented by: Charlotte A. (Charli) Morris & Adam Schrager

Research results are only as reliable as the data you collect to produce them. It is essential to the success of our small group research projects to recruit participants who are carefully-screened and fully-qualified so that client confidentiality is protected and the sample is accurately matched to the venue. On-line research opportunities and the proliferation of social media have made it easier to reach willing participants, but easier isn’t always better and can, sometimes, create serious problems for your projects.

Let’s brush-up on recruiting best practices with Charli Morris, an esteemed member of the trial consulting field, and Adam Schrager, COO of the marketing research firm Consumer Centers of New York and New Jersey. We’ll discuss best practices for recruiting from the trial consultant’s perspective and explore the benefits of partnering with a high-quality recruiter.