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Who We Are

The ASTC’s 300+ members from around the country bring skills forged in a number of disciplines, including psychology, communication, theater, sociology, law, and many others.

Member consultants provide some or all of the following services: case  narrative and theme development, change of venue studies, community attitude surveys, continuing legal education seminars, deposition preparation, expert testimony, focus group and mock trial research, graphics and demonstrative evidence design, jury selection, language and the law, media relations, mediation and arbitration (ADR), courtroom presentation technology, opening statement and closing argument preparation and evaluation, post-trial juror interviews, presentation strategy, pro bono services, trial simulations, voir dire strategy, and witness preparation.

In addition to trial consultants, the ASTC has venue and recruiting partners, trial technology consultants, students, attorneys, and academic members.

Our Mission

President

Faye Honig

Dubin Research & Consulting

Vice President

Michelle Rey LaRocca

Decision Analysis

Past President

Kevin Boully

Perkins Coie LLC

Treasurer

Ryan Liffrig

First Court

Secretary

Angie Hickox

Laird Trial Consulting

Board Member

Paul Valdez

Nichols Research

Board Member

Shelley Spiecker

Persuasion Strategies

Executive Director

Richard May

ASTC

Our By-Laws

Our History

Our Mission

Enriching our Members, Enhancing Advocacy, Promoting Excellence

Our legal system is based on the principle that each party putting forward the best case — making the most of facts, law and presentation skill — allows the truth to win out far more often than not. In that kind of a system, the goals of the ASTC lie at the very heart of the law's ability to deliver justice. We help litigators become better at persuading jurors and other fact-finders, and that makes the system work in a way that is more meaningful, more reliable, and ultimately more fair. 

Our History

On October 8, 1982, twenty-four practicing trial consultants met in Phoenix, Arizona to create what has now become the American Society of Trial Consultants. That meeting included many familiar names: Vivian Dicks, Dennis Gouran, Keith Griffin, Robert Hirsh, Bill Johnson, Stuart Kenter, Ron Kurtz, Lin Lilley, Elizabeth Loftus, Loretta Malandro, Ronald Matlon, Melissa McMath, W. Scott Nobles, Jack Parker, Diana Prentice, Richard Rieke, Morleen Getz Rouse, William Strickland, J. Kevin Toomb, Joyce Tsongas, James F. Weaver, Gordon Zimmerman.

Lifetime Achievement Awards

ASTC's Lifetime Achievement Award is not given annually, but only when deserved. There are no set criteria for the award other than the individual must have made a significant contribution to the field of litigation consulting. ASTC's Board of Directors must approve nominees for the award.

ASTC is proud to display the names of these previous award winners:

Committees

Lifetime Achievement Awards

ASTC's Lifetime Achievement Award is not given annually, but only when deserved. There are no set criteria for the award other than the individual must have made a significant contribution to the field of litigation consulting. ASTC's Board of Directors must approve nominees for the award.

ASTC is proud to display the names of these Lifetime Achievement Award recipients.

Scroll to the right to see all of the recipients.

Karen Lisko, Ph.D.

2024 Conference

Doug Keene

2022 Conference

Joyce Tsongas

2017 Conference

David Island

2016 Conference

Ronald Matlon

2015 Conference

Pete Rowland

2014 Conference

Richard Crawford, Ph.D.

2012 Conference

Beth Bonora

2011 Conference

Patricia McEvoy

2010 Conference

Andrew Sheldon

2009 Conference

Marjorie Fargo

2008 Conference

Susan Macpherson

2007 Conference

Cathy Bennett

2006 Conference

Joyce Award

The Joyce Award honors a member that goes above and beyond toward advancing the goals of the society. It was created after the death of Joyce Tsongas in 2017. She opened the society’s first bank account with her own money.

ASTC is proud to display the names of these Joyce Award recipients.

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